Google Chrome
So Google has launched a browser (Chrome), aimed at running web apps rather than just loading pages. Google has a strategic aim to move us to “cloud computing” – keeping our information and applications on the internet. Upgrades will happen “out there”. No need to upgrade the operating system (and buy Microsoft) to run the new version of the software – it will simply load in your old browser.
With Retail Answers’ long track record of developing web applications in .NET, I asked one of our developers what she would look for in a browser specifically designed to run web apps. And the answer? Get control of the back button. She wanted to be able to hook the code under the “back” or “previous” link on the pages she develops into the back button so that the confusion that occurs when the user goes back illegally would be avoided.
What a difference this would make to basket abandonment! How many times have you got caught in a tangle when authorising cards, finalising delivery addresses and checking the contents of the basket?
Posted by Rachel Maclean 