So what are my predictions for technology investment in 2009 among retailers? Clearly it is likely to be much reduced, but what areas are most likely to attract investment? I would say follow the money – the largest expenditure for retailers is stock and with the pound in its weakened condition this will be particularly painful for many retailers.
Merchandise planning will be key and it will be a particular challenge this year as following last year’s plan and tweaking it a bit is unlikely to be sufficient. Budgets may be significantly reduced leaving buyers and merchandisers which hard decisions about how to cut ranges and assortments while still finding those best sellers.
Posted by Rachel Maclean 